Every project begins with understanding a brand’s needs, goals, and current and prospective users, which serves as a blueprint for UI/UX design and development. On that foundation, we create modern and compelling websites that reward engagement and build brand equity across all devices, browsers, and markets.
UI/UX Design Services That Set Us Apart
User Research
Gathering, reviewing and categorizing project-related information into digestible and actionable items. Spending time to truly understand the client, the landscape, the audiences.
Prototyping
Summarizing, outlining and sketching ideas into a rough-reality with closer visual representation of the content strategy and project as a whole.
UX Design
Prior to any actual design in each project, Fintech Africa looks to understand the source of the content (whether client-based or Fintech Africa-generated).
UI Design
Identifying, understanding and mapping the flow of information that users will experience in order to best prepare strategy and design.
UI/UX Audit and Consulting
We listen, harvest and provide insight into the challenges that clients face from a brand, digital, development or marketing perspective.
Usability Testing
Typically executed outside of the project scope through the unique challenges clients pose to us. We provide a customized package of hours and deliverables to help arrive at a solution.
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Our Design Technology Stack
Figma
Photoshop
Sketch
Adobe XD
Zeppelin
Illustrator
Kotlin
Swift
PHP
MariaDB
AWS
React
What Our UI/UX Design
Company Does Best
UX/UI Design
Development
Platforms
Conceptualization
Digital Design
Development
How We Deliver Our UI/UX Design Services
Market Problem
We start by defining the market problem, which begins by identifying who the stakeholders are and reconciling their vision of how to
solve the problem to what the end-users actually need. We do this by creating a problem statement to really understand the problem we're trying to solve.
Solution Design
Now it's time to get into the solution design by doing design research to understand their real needs and their perspectives. This involves creating wireframes, product
architecture, and design research so that everyone can walk away in agreement with a well-documented concrete solution.
Requirements
Finally, we look at a list of beneficial requirements and user stories that clearly tell the developers what to do and what the acceptance criteria are.
At this point, we get to start development. It's not a perfectly straight line, but we're nowhere near the tangled confusion at the beginning.
Improve
With almost all of the confusion cleared up, we can begin development. There's always something that has to change at this point, but
now you can get into smooth configuration testing and tweaking as you go. Before long, you have a smooth launch with an easy-to-use product at the end.
